Dr. Peter Steidl

Peter has lived in Austria, Germany, the United Kingdom and Australia and has carried out assignments in 20 countries on five continents. Known for his combination of commercial savvy and creative thinking skills, Peter advises Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations on the development and de- risking of marketing strategies and their execution.

Peter has an MBA and PhD from Vienna University and has served on the permanent staff of Vienna and Adelaide Universities, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth.

Peter’s recent publications include Neuromarketing Essentials, NMSBA 2016; Brand Vision Archetypes, with Kim Boehm, NMSBA 2016; Shopper Marketing, with Carl MacInnes, NMSBA 2016, Neuromarketing for Dummies, with Stephen J. Genco and Andrew P. Pohlmann, Wiley, 2013; Waking the Giant. Revitalizing the Mature Brand, Wiley 2009; Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession, Wiley 2009.

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