Get Started with Neuromarketing Workshop

Monday 20th and Tuesday 21th february 2017 in Affligem/Brussels

Download the brochure here

BUILD YOUR MARKETING ON WHO YOUR CUSTOMERS ARE

Discover how the non-conscious mind is involved in the decisions of your customers.
This workshop aims to introduce you to the laws and processes of how your customers perceive your company and marketing activities and how it consequently influences their behaviour.
You will develop reflexes you will be able to apply with the help of a simple but efficient tool.


WHAT WILL YOU LEARN?

Neuromarketing?
- Introduction to Neuromarketing
- Neuromarketing versus marketing

Basic notions of the brain
- The non-conscious
- The three brains
- The brain is a true networker
- Four basic functions of the brain
- How to measure the non-conscious

The new paradigm of the decision-making process
- The limits of the actual marketing methodology
- The intuitive vs. rational model
- Applying the three brain model

Laws and processes of the non-conscious
- Heuristics (shortcuts)
- Priming (unconscious associations)
- Efficiency management processes

Emotions
- Automated intelligence
- Emotions and decisions

PRACTICAL SESSIONS: A TOOL TO USE EVERYDAY
Within the practical sessions, participants will learn how to apply the acquired concepts by familiarising themselves with the NeurOchestra evaluation and observation tool. They will be able to use this tool in their daily work and make sure that this knowledge becomes an additional asset for your marketing.

PRACTICAL INFORMATION
Workshop language: english
(questions can be asked in dutch, french, english, swiss german, german or italian)

Dates
• Monday 20th and Tuesday 21th of February 2017
(8 periods of 45 min each day)

Workshop methodology
A well-balanced mix between theory, use case video's, experiments and practical exercises.

Maximum number of participants: 15
Allowing optimal interaction between animator and participants.

Cost
880€ + 80€ for documentation (prices do not include VAT)
EARLY BIRD until 21.1.2017 780€ + 80€ for documentation (prices do not include VAT)
The price includes two meals, four coffee breaks, and beverages
if desired we can also provide lodging within the Kluizerij (extra cost)

Place
De Kluizerij, Aalsterse Dreef 1, 1790 Affligem Belgium

Workshop animated by Bart Norré