It is a well-known fact: only 1 new launched product out of 8 becomes a real success. According to a Fournaise Group study of 2012 disappointing ROI has brought marketing to an unprecedented crisis:
- 80% of CEOS do not trust marketers
- 65% of CEO's call Marketing "la-la” land
Do marketers have to pray for luck to be successful?
We believe not!
Discover how the non conscious mind is involved in the behaviour of your customers. Receive the keys to a better and deeper understanding of what your customers love and how they make their purchase decisions. We are convinced that this will lift your ROI.
We don't sell miracles but translate insights from brain-related sciences into marketing applications and provide tools facilitate the integration of the laws of the non-conscious part of the brain into your daily work as a professional marketer.
Furthermore, you will not only learn about the latest insights and concepts but also a lot about yourself and how to become more conscious of how you make strategic and tactical decisions.